86% of consumers are away from home on a typical day. Whether they are in cars or traveling by foot, they are passing buses. Bus ads are a great way to bring your message straight to your audience.
Transit shelters provide a unique opportunity to get attention at eye level. Great shelter ads can be seen by drivers, while grasping even more attention from pedestrians and people waiting at the bus stop. Shelter ads also have the lowest CPM of any media.
Transit advertising is a great way to reach some major target audiences.
Source: Nielsen, Arbitron Out-of-Home Advertising Study, Posterscope OCS Survey