Within one hour of posting on Facebook, 1800+ users claimed they “liked” it and 200+ commented. Almost every comment was positive. If a negative comment was made, it was usually in reference to the fact that the user did not have a digital billboard in their market that they could view Conan’s Tweets on.
Within five days, aplaceforconan.com received 55,197 unique hits and 78,714 total hits. Less than a week after the campaign started, Conan announced he would be headlining a late-night show for the cable network, TBS.
The campaign was mentioned on 70+ online blogs, including some great national publications. The campaign also had fabulous viral appeal: 9,000+ hits on Buzzfeed.com, 2600+ digs on Digg.com, and countless tweets and retweets.