The five museums submitted 100 artworks that were organized online chronologically to represent a true history of American art. By acknowledging America’s many great artists, Art Everywhere US
helped to boost national pride and spotlight the nation’s diversity.
The public voted for the artworks they wanted to see on display in their communities, and the top 50 pieces of art were featured as the Art Everywhere US
campaign. The museum directors added an additional eight artworks to ensure a robust history of American art was represented in the campaign. Following the voting period, art blogs and news outlets highlighted ArtEverywhereUS.org
as an excellent resource to learn about American art history.
Voting took place on the ArtEverywhereUS.org
website from April 7 – May 7. When the voting period closed, nearly 170,000 votes had been cast by the public.
On June 21, the top 58 selected artworks were announced at a press event during the US Conference of Mayors in Dallas, TX. On site to make the announcement were Dallas Mayor Mike Rawlings, Los Angeles Mayor Eric Garcetti, and Washington, DC, Mayor Vincent Gray.
Under the creative direction of Extra Credit Projects, a total of 710 layouts were produced so all 58 works of art would be represented across many different OOH formats, including static and digital displays. The campaign ran in 171 DMAs, with media planning and production managed by Outdoor Media Group/Outdoor Imaging. Eventually, more than 50,000 Art Everywhere US
placements were featured across the country on space donated by 50 OOH media companies.
Art Everywhere US
was officially unveiled on August 4, 2014 at a press event in New York, NY. Following the event, the press and public were invited to view the Art Everywhere US
campaign on a variety of digital locations in Times Square.
Art Everywhere US
highlighted OOH’s relationship with social media. Using the hashtag #ArtEverywhereUS, social media users could tweet favorite artworks and share their enthusiasm about the campaign. Pedestrians were invited to snap selfies with the art to share via Instagram, Facebook, Twitter, and other social media sites.
The public shared photos of Art Everywhere US sightings using social media.
The website featured an interactive map created by Ayuda that pinpointed where the public could find specific artworks placed on various OOH locations around the country. The industry worked with augmented reality company Blippar to ensure pedestrians could further engage with the art via their smartphones. A selection of artworks gave users the option to scan the art with a smartphone and watch it come to life with information about the artist, the artwork itself, and the museum. An audio track was also available to provide even more information.
Art Everywhere US Interactive Map
The museum partners featured Art Everywhere US
on their websites to encourage voting and promote the launch of the campaign. The Dallas Museum of Art developed a self-guided tour of the Art Everywhere US
selections within the museum. The National Gallery of Art also developed a self-guided tour, urging patrons to take selfies with the original pieces. The Art Institute of Chicago placed plaques next to each artwork to identify it as an Art Everywhere US