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"We like to have a constant presence out there and feel that for the money, billboards are the way to go. We have had much success with this type of advertising and plan on doing this in each and every market."

Jim Greggory

Marketing Manager, ProCare

"We devote more than 50% of our retail advertising budget to billboards. Our company is confident that if not for our billboards many travelers would not find our stores."

Kim Swanson

Marketing/Public Relations Coordinator, Sierra Trading Post Outlet Store