Circulating in the busiest areas of major metropolitan cities, bus advertising offers exposure to local commuters, drivers and pedestrians. These ‘moving billboards’ are typically displayed on the bus exterior and come in a variety of sizes and high-impact formats to reach your audience.
Wrap the entire Bus with your ad to make a dramatic impact in major metropolitan areas.
Bus ads move throughout residential and core business areas, delivering your message throughout the marketplace all day, every day. This continuity builds familiarity with your brand, so customers will think of you when making purchasing decisions. Bus ads are great for branding campaigns, which typically run for at least one year.
Use a high quantity of smaller Bus ads to saturate the market in a short amount of time.
Bus ads are highly effective for announcing new products, seasonal specials or the 'call to action' that consumers should take advantage of within a set period of time (typically 3 to 6 months). Bus ads capture consumers’ attention so they act upon a particular promotion immediately. Smaller formats are less expensive to produce, so you can flood the market with your ads.
Maybelline New York signed a two-year contract in August 2009 to sponsor Mercedes Benz Fashion Week. This new sponsorship posed several challenges, even though Maybelline was doing the makeup for nine…
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A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind. Read more »
This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind. Read more »
During the holiday season, Western Union differentiated itself from the competition and attracted new users by combining innovative advertising with out-of-home in Canada.
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"I would like to extend my heartfelt thanks for your assistance during the recent manhunt for the two escaped Clinton Correctional Facility inmates. We are grateful to Lamar Advertising for offering space on your digital billboards. With your assistance, we were able to disseminate important inmate information to drivers in multiple states. This was critical in informing the public."
Joseph A. D'Amico
Superintendent, New York State Police
"I just wanted to tell you that as a result of my billboard, I was able to find a living kidney donor. Someone had taken a picture of my billboard and posted it on Facebook. This person saw it on Facebook and came forward to help me. I want to thank you and your company for their willingness to advertise my search for me and for keeping the billboard up for several more months. It was successful!"
Myrna Bernstein
"Anita Nasuto was referred to me, and I have the pleasure of working with her as my account rep with Lamar. I have seen a direct correlation between working with Anita and increased sales as a result of this advertising venture. I would recommend Anita and Lamar to other prospective merchants who are considering billboard advertising!"
Kari Pogge
President, Mattress Xpress
"It has been a pleasure to have Lamar be a part of my 2014 advertising campaign. Not only has their billboard on Delaware Ave gotten my company a lot of recognition, it has lead to many high end successful leads. I highly recommend using Lamar and their billboards to help your company grow!"
Christian Frese
CEO, Frese's Landscaping
"I am amazed at the effectiveness of Lamar Transit’s advertising and creativity with bus wraps. They have helped us with branding our name by providing a creative and effective way to advertise our company on a daily basis."
JR Malouff
General Manager, American Toyota
"The use of bus advertising allows us to have a message that goes throughout our community and also allows us to have exposure to people that may not have seen our on-line or print messages."
Carrie Casebear
Marketing Director, Capital Auto Group
"Response from advertising on the buses was so overwhelming that we could not keep up with the volume of callers. Our response has been much stronger than we anticipated and we are looking forward to using transit advertising in other cities. Transit advertising is a winner!"
Pammela Brown
Director of Local Recruiting, Jack In The Box
"The bank saw the need to create a new image, a buzz and name recognition. The current campaign has been a success. It has brought attention to Columbia Bank and people recognize that we are in town and intend to become a major player."
Larry Goodreau
SVP and Market Manager, Columbia Bank
Read more success stories on Out-of-Home advertising from our clients.