Last year, an Albany woman took her search for a kidney donor to the streets of Albany. She purchased ad space on a billboard on Central Avenue and on five CDTA buses. Lamar Advertising Company extended her campaign at no charge to support her cause.
Bernstein took her search for a kidney donor to the streets of Albany. The advertisement ran on Lamar's billboard space (shown above) and on five CDTA buses in Albany, NY.
The requirements for a donor match are strict. According to the United Network for Organ Sharing, more than 108,000 people are waiting for a kidney in the United States. The common wait time is 5-7 years. That's why Bernstein decided to try something else.
The outdoor advertising campaign successfully connected Bernstein with a kidney donor. Here's an excerpt from a letter that she sent to Lamar Advertising of Albany:
Kellie, I just wanted to tell you that as a result of my billboard, I was able to find a living kidney donor. Someone had taken a picture of my billboard and posted it on Facebook. This person saw it on Facebook and came forward to help me. She was approved as a donor by Mt. Sinai Hospital in NYC and we are having our surgeries on August 18. I want to thank you and your company for their willingness to advertise my search for me and for keeping the billboard up for several more months. It was successful!!!
Sincerely, Myrna Bernstein
to read more about Myrna's story. To learn more about Lamar Advertising's commitment to giving back, please visit http://www.lamar.com/about/givingback