News & Events

News & Events

Albany Woman Turns to Outdoor Advertising to Find Kidney Donor

An Albany woman has taken her search for a kidney donor to the streets of Albany. She has purchased ad space on a billboard on Central Avenue and on five CDTA buses. Lamar Advertising Company extended her bus ad campaign for 4 weeks at no charge to support her cause.

"It says, 'wanted, kidney donor and the blood type,'" said Myrna Bernstein, from Albany.

Bernstein said she has a hereditary kidney disease. Her brother has it and has received a kidney donation. She said her mother had the kidney disease and so did her uncle. They had to go on dialysis.

Bernstein said she is on the same path. "My kidney function is deteriorating," said Bernstein. She has not started dialysis yet, but is ready. She just hopes a kidney donor comes along first.

"I have my suitcase packed in my car, just in case," she said.

Kidney Donor Billboard Lamar Advertising Albany, NY
Bernstein has taken her search for a kidney donor to the streets of Albany. She purchased ad space on a billboard (shown above) and on five CDTA buses in Albany, NY.

Bernstein is on a donor waiting list. She has posted signs across town and has even had live donors tested already. But she hasn't found a match. She said the requirements for a donor match are strict. According to the United Network for Organ Sharing, more than 108,000 people are waiting for a kidney in the United States. The common wait time is 5-7 years. That's why Bernstein decided to try something else.

"One day I was just driving along the highway and jokingly I said to myself, "I should take out a billboard," said Bernstein.

But there is a bit of truth in every joke and the billboard idea became reality. Bernstein has paid for a billboard ad along Central Avenue and ads on five CDTA buses.

"It's an investment in my life, it's an investment in my life," she said. She hopes the ads lead to a live donor match. But she also hopes that people receive a bigger message.

"Not only for myself. Hopefully I will get a donor from this, but also to make the community aware of the fact that there is a need out there, an unspoken need," said Bernstein.

Bernstein is looking for either "type a" or "type o" blood.

Bernstein said that a new resource has recently been posted online for people looking for donors:

For those who would like to reach out to Bernstein to give her help can do so by e-mailing

The original article/segment ran on

Oct 17, 2016

Government Used Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to Lamar's digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out-of-home advertising.

Read more »

Sep 29, 2016

Lamar Advertising Company to Release Third Quarter Ended September 30, 2016 Operating Results

Lamar Advertising Company (Nasdaq: “LAMR”) will release its third quarter ended September 30, 2016  earnings report before the market opens Thursday, November 3, 2016.

Read more »