TULSA, Okla., Oct. 29, 2014 – Oral Roberts University
is taking an innovative approach to engage prospective students through a new photo-interactive digital billboard campaign. The campaign, which promotes the university’s bi-annual College Weekend
, is placing the spotlight on high school students across the globe.
“We wanted to create a unique outlet to engage with prospective students as they share their excitement about attending ORU,” said ORU Executive Director for University Relations and Communications Jeremy Burton. “We are excited for the opportunity to partner with Lamar Advertising
as we merge traditional billboard technology and social media interaction to create a unique experience for students entering ORU.”
As part of the ongoing digital billboard campaign, prospective students can share their photos on Facebook, Instagram and Twitter using the hashtag #HeadedtoORU. Photos are then selected by the university to rotate on more than 20 digital billboards in the Tulsa area.
“This campaign takes ORU's growing social presence and augments it to a much broader audience,” said Ian Gollahon, account executive at Lamar Advertising of Tulsa. “Students from high schools worldwide can post photos, engage with others and share their excitement about attending ORU’s College Weekend event.”
Using Lamar Advertising’s digital capabilities, select photos with the hashtag #HeadedToORU will be chosen from social media sites and displayed on a network of digital billboards in Tulsa, OK.
ORU will be hosting College Weekend Nov. 6-8, 2014. College weekend gives prospective students a chance to become familiar with ORU through visiting classes, staying in dorms, getting to know faculty members and gathering information about admissions and financial aid.
For more information about ORU College Weekend, visit www.oru.edu/collegeweekend
. For more information about ORU, visit www.oru.edu
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About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com for additional information.
About Oral Roberts University
Founded to educate the whole person - mind, body and spirit - Oral Roberts University promises a thorough education in the context of a vibrant Christ-centered community. ORU is a place for advancing knowledge, pursuing intellectual discovery and building life-long friendships in a vibrant campus community. ORU students are empowered on the quest for wholeness; having the time of their life, while preparing for their life's mission. A comprehensive university dedicated to student outcomes, ORU offers more than 60 undergraduate majors, as well as 13 master's-level programs and two doctoral degrees. Faculty members educated at the nation's top graduate schools serve as academic, professional and spiritual mentors to students. ORU continues to redefine what it means to be a leading Christian university by embracing a globalized format at home and abroad. The Tulsa campus is home to students from all 50 U.S. states and more than 70 nations. ORU and its students also deliver the Whole Person distinctive to all inhabited regions through distance learning, study abroad, educational partnerships, missions and outreach work, all anchored in a Christian worldview.
Senior Public Relations Specialist
Oral Roberts University
Lamar Advertising Company