Super Bowl 2015 Advertising Specials

Super Bowl 2015 Advertising Specials


Lamar Advertising Phoenix Superbowl Special

All eyes will be on Arizona at the end of January 2015. Celebrities and thousands of NFL fans will travel to the Phoenix metro area to attend two of the most anticipated football games of the year: the 2015 Pro Bowl (January 25) and Super Bowl XLIX (February 1). Both games will be hosted at University of Phoenix Stadium in Glendale, AZ.

Not only will visitors be in town to attend the games, but thousands of fans will also come to be in the epicenter of the football world and participate in all the activities. Team up with Lamar to ensure your brand has a seat for the action!

Check out our three recommended levels of coverage*, which have been designed to reach the masses attending and watching the game. Ready to get started? Contact Ian Dallimore at idallimore@lamar.com or (225) 926-1000 ext. 300.

*The packages below are recommendations. Each is flexible and can be customized based on your needs and budget.


Touchdown!
Our Touchdown package includes two 80 foot tall spectacular digital displays located directly across the street from the University of Phoenix Stadium entrance, providing front and center coverage for the Pro Bowl and Super Bowl action. Not only will you have the two best advertising locations from which to reach celebrities and tourists, but you will also have FULL CONTROL of programming for either of the panels below.

Suggested Panels / Cost:

Panel 10013: $76,000 Net / 4 Weeks
Panel 10014: $84,000 Net / 4 Weeks



Field Goal!
Our Field Goal package is a fantastic way to reach the various areas of Phoenix that will be frequented by tourists and celebrities. The package includes a digital display located directly across the street from the University of Phoenix Stadium entrance, as well as digital units targeting traffic heading towards the stadium, funneling directly into downtown Phoenix and capturing traffic from Sky Harbor Airport to the stadium.

Suggested Panels / Locations:

Panel 10012: Directly across the street from the University of Phoenix Stadium entrance!
Panel 10016: I-10 Fwy in the West Valley, heading to the game.
Panel 10006: I-17, the most heavily traveled thoroughfare through the Phoenix market. 
Panel 10024: Downtown Tunnel entrance, a must have for targeting Downtown activity. (Restriction: No Alcohol)
Panel 10025: Sky Harbor Airport, targeting Westbound traffic heading to the game.
Panel 10004: 202 Fwy, the main thoroughfare from Scottsdale to Downtown Phoenix.
Panel 10022: I-10 South, capturing inbound traffic from the SE Valley heading to Downtown Phoenix.

Cost: $48,000 Net / 4 Weeks



Extra Point!
Our Extra Point Package is a great way for a budget conscious advertiser to reach thousands of NFL fans in town for the Pro Bowl and Super Bowl. With digital units targeting traffic in all directions (northbound, southbound, eastbound and westbound), and most importantly, on Loop 101 less than 1/4 mile from the University of Phoenix Stadium, this set of digital billboards covers all of the most important areas of the Phoenix metro area, providing a great ROI.

Suggested Panels / Locations:

Panel 10015: Directly across the street from the University of Phoenix Stadium entrance!
Panel 10018: I-10 Fwy in the West Valley, capturing traffic heading to the game.
Panel 10005: I-17, the most heavily traveled thoroughfare through the Phoenix market.
Panel 10003: 202 Fwy, the main thoroughfare from Scottsdale to Downtown Phoenix.
Panel 10026: Sky Harbor Airport, capturing traffic heading from the Airport to the SE Valley.

Cost: $31,500 Net / 4 Weeks

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