The 2014 Super Bowl will be the first of its kind; an outdoor, cold-weather clash, hosted by two states and two teams. Not only will visitors be in town to attend the big game, but thousands of NFL Fans will be in the city to be near the event, and participate in its activities. Team up with Lamar to ensure your brand has a seat for the action!
Check out our three recommended levels of coverage, which have been designed to reach the masses attending and watching the game.
The packages below are only recommendations. Each is flexible and can be customized based on your needs and your budget. Click here to see all targeted NYC inventory with individual pricing.*
Our Touchdown package of Superbowl units consists of five of our best location that will provide coverage throughout the major areas where celebrities and tourists will be spending Superbowl week. This package features a dynamic Times Square location with five faces that dominates an intersection, a backlit bulletin at the main entrance to the Lincoln Tunnel, two expressway units that read to inbound traffic from JFK and LaGuardia Airports as well as an excellent nightlife board in the heart of one of Manhattan's most hip & trendy neighborhoods.
Suggested Panels: #3008, #1049, #5061, #1036, #2001 View
Package Rate Card:$495,000 | Package Rate:$375,700 | Installs:$23,500
The Field Goal package is a fantastic way to reach the various areas of NYC that will be frequented by tourists and celebrities including Times Square, airport traffic from JFK, Lincoln Tunnel traffic heading to the game from Manhattan and nightlife viewers in the West Village.
Suggested Panels: #3006, #1026, #5049, #1038 View
Package Rate Card:$235,000 | Package Rate:$191,250 | Installs: $22,500
Our Extra Point Package is a great way for a budget conscientious advertiser to reach many of the tourists and celebrities in NYC for the Superbowl. With units targeting Times Square, inbound LIE traffic from both major NY airports as well as a nightlife board in the heart of the West Village. This set of bulletins covers three of the most important areas of NYC during the lead up to the big game while providing a great ROI!
Suggested Panels: #3004, #5064, #1037 View
Package Rate Card:$200,000 | Package Rate:$171,000 | Installs: $9,500
*Availability to be determined.