Real Estate Advertising

Real Estate Advertising


Billboards Reach Home Buyers

Brand yourself and get in front of more home buyers

  • The Right Location: In real estate, location is everything - and that includes your advertising strategy. Using our audience measurement system, we will help you select the right locations to reach your target audience.
  • Keep Home Buyers Informed: Take advantage of the flexible technological capabilities of our digital network to stay relevant. Display new listings and updates from your website or social media accounts (Facebook, Twitter, Instagram, FourSquare or Google+) in REAL TIME.
  • Continuous Exposure: On average, consumers spend 12 weeks searching for a new home. These potential homebuyers have the opportunity to be influenced multiple times by out-of-home ads over 12 weeks to find the right realtor or property. (Source: OAAA)
  • Increase Your Online Presence: More consumers are turning to social media and the Internet in the process of searching for and buying a home. According to MediaPost, 42% of home buyers looked for an agent’s Facebook page and 65% found their agent online. Use billboards to point buyers to your website, or stream live updates from your social media account on our digital billboards.

49% of Gen X and Millennials plan to purchase a house next year.
The typical first-time home buyer is 31. This age group tends to shop online before meeting with a real estate agent. In fact, 43% of home buyers looked online for properties before looking in person.

Billboards are an effective medium for real estate agents to promote their knowledge, experience and web presence. 26% of consumers visit a website after seeing out-of-home media.

Spend your media budget wisely: ComScore measured thousands of online campaigns and found that over 50% of online ads were not seen by anyone. 54% of polled consumers say that banner ads do not work.

Billboards Reach Home Buyers

Billboards Help Realtors Reach Home Buyers