49% of Gen X and Millennials plan to purchase a house next year.
The typical first-time home buyer is 31. This age group tends to shop online before meeting with a real estate agent. In fact, 43% of home buyers looked online for properties before looking in person.
Billboards are an effective medium for real estate agents to promote their knowledge, experience and web presence. 26% of consumers visit a website after seeing out-of-home media.
Spend your media budget wisely:
ComScore measured thousands of online campaigns and found that over 50% of online ads were not seen by anyone. 54% of polled consumers say that banner ads do not work.