The National Retail Federation is predicting a 4.1% increase in holiday spending, with retail sales for November and December expected to hit $616.9 billion. Whether you’re trying to push online Black Friday specials or drive more shoppers to your retail location, we have a variety of billboards
, digital displays
formats to help you reach your holiday advertising goals.
Out-of-Home (OOH) offers the right marketing channel to deliver your holiday message to the masses:
- OOH has a broad reach and can significantly amplify any media plan.
- OOH inspires consumers while away from home, where they are 33 percent more alert and most likely to engage with brands.
- OOH stimulates online activity with greater efficiency than any other offline medium.
Remind consumers about holiday festivities/seasonal events and point them to your location.
Incorporate your brand into timely conversations in a way that’s creative, appealing and ultimately beneficial to consumers as well as your brand. With Lamar's digital capabilities, you can stream photos/updates from your social media accounts or website in real time, making your message relevant at all times.
Outdoor advertisements prompt people at critical moments during the day when they are actively purchasing products. Add a creative extension to your billboard to make your product stand out even more.
Ready to start reaching more shoppers?
Our experienced representatives will help you attract more consumers and increase brand recognition during the most wonderful time of the year. Find a local office »
Need more inspiration for your holiday campaign?
Download holiday advertising tips »
Download ideas for Black Friday and Cyber Monday ads »