Exterior advertising is first used on street railways.
The earliest recorded billboard leasing occurs.
A standardized billboard structure is established in America.
Standardized outdoor advertising services are at the disposal of national advertisers in nearly every major urban center.
After concluding his studies at Princeton and a brief time in investment banking, Charles Lamar’s oldest son Lamartine Varnado joins the billboard business. Younger brother Charles W. Lamar Jr. joins the business later that year.
General Outdoor Advertising (GOA) Company, one of the largest regional companies at the time, offers to buy Lamar’s New Orleans plant. As part of the deal, GOA trades their Baton Rouge plant to Lamar, establishing the Lamar family in a new city.
Boston native Kevin P. Reilly marries Ann Lamar Switzer (Charles Lamar Jr.’s niece) while in the Navy.
Kevin Reilly moves to Baton Rouge for the summer to work in the family business. Upon Charles Lamar Jr.’s request, Reilly forgoes his final year at Harvard Business School to work full time in the business.
Over the next 17 years, Lamar purchases 12 outdoor advertising companies in Louisiana, Florida and Alabama.
After a 35-year career in the outdoor advertising business, Charles Lamar Jr. dies on June 12 at the age of 57.
Over the next eight years, Lamar acquires
10 additional advertising companies.
Lamar continues its acquisition strategy and purchases companies in Louisiana, Tennessee, Kentucky and Missouri.
Lamar acquires Creative Displays, the largest to date for $49 million, adding 10 new outdoor companies and increasing revenues by 50%. At this time, management restructured forming six regions.
After two years in the logo sign business, Lamar wins the contract to build logo signs on interstate highways in Ohio.
The Company opens Lamar Graphics, a printing division, and begins silk screening posters.
Lamar Graphics begins printing digitally, using technology in place of the traditional silk screen process.
Tobacco advertising is no longer allowed on outdoor advertisements.
Lamar purchases Bowlin Outdoor Advertising & Travel Centers Inc. in a $27.2 million stock trade, acquiring displays throughout
New Mexico, Arizona and Texas.
Lamar purchases American Outdoor Advertising from
Landmark Communications of Virginia, acquiring
960 displays in 11 southeastern states.
Lamar purchases 611 displays in 19 states from Olympus Advertising.
Lamar purchases Obie Media and acquires advertising space on 28 transit systems and more than 1,100 billboards in the Northwest region and Canada. Lamar also generates net revenues of more than
$1 billion for the first time.
Lamar introduces the use of a single-sheet 100% recyclable polyethylene (PE) printing substrate for poster panels.
Lamar acquires American Outdoor Advertising, expanding its static and digital billboard coverage in and around Phoenix. In November, Lamar purchases NextMedia Outdoor, Inc. for $145 million.