Our Mission
Mission & Values

Lamar Advertising is the nation’s leading out-of-home advertising company. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers and loyal to the communities in which we serve.

We have been in business over 100 years, and we have stayed true to our mission and values. Our core values below are the foundation of our company culture.

Our Mission
Safety First
Our largest audience is the driving public, and we understand that people see out-of-home ads while driving at high speeds. Safety is our top priority. We also create and maintain safe working environments for all employees.

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Our Mission
Serving Our Customers
We are dedicated to building strong relationships, providing excellent customer service and delivering value to our customers. We are always looking for innovative new ways to support our customers and to become an even more valued media partner.

Our Mission
Community Support
We donate advertising space to nonprofit organizations for public service announcements. We also use our digital billboards to broadcast emergency alerts on a local, state or national level.

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Our Mission
Delivering Value While Maintaining Our Principles
As a publicly traded company since 1996, we’re committed to delivering consistent and significant returns to our shareholders. That said, we also seek to preserve the same family values upon which our business was built in 1902.

Our Mission
Honesty & Integrity
We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers and loyal to the communities in which we serve.

Our Mission
Continuous Improvement
We strive to be the best. And more importantly, we are always focused on how we get better.