With Lamar's digital capabilities, the possibilities are endless. Display relevant messages based on the time of day, user-generated content, countdowns, live scores, traffic, trending items, weather triggers or social media on our
digital billboards.
Interested in advertising on a digital billboard in your market?
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Day Parting/Relevant Content
Deliver relevant messages to consumers by rotating multiple designs based on the time of day. The creative will automatically change based on the specified time.
User-Generated Content
Turn customers into copywriters with our digital technology. We can pull images or text from your website or social media accounts and display it on our digital billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.
Countdowns
Lamar's digital billboards know the current date and time at their location. The billboard can count down to a specific day or time, even down to the second. The countdown updates automatically every time your message plays.
Live Scores
Display live scores on our digital billboards. Scores update in real time and are available for almost all sports teams.
Traffic
Change your message dynamically based on traffic conditions. We can also broadcast real-time traffic incident reports and travel time from Point A to Point B on our digital billboards.
Trending Items
Promote trending items (based on website click through rates) in real time by displaying images, text and current price on our digital billboards.
Weather Triggers
We can automatically change your message based on the weather in the driving environment. Sensors on our digital billboards receive weather information, allowing ads to feature current conditions, local forecast or temperature.
Social Media
Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our digital billboards.