Giving Back

Giving Back

3D Billboards

Looking to extend your creative into the next dimension? Take your billboard design to the next level by adding three-dimensional embellishments.



3D Billboard Props Lamar AdvertisingWe produce custom 3D billboard embellishments at our Lamar Graphics facility, and we guide our customers through every step of the process. To get started, share your ideas with a Lamar rep and they will send you a custom quote for the project. To find a sales rep, visit our list of office locations or contact us

Browse our 3D projects gallery »

How are 3D objects produced?
3D props are milled from foam blocks using our powerful, 4-axis router. The machine is capable of carving 3D images up to 4 feet in diameter and 8 feet long. Weather resistant finishing is either painted or printed and applied to the prop.

All 3D pieces are tested on a full-size 14' x 48' bulletin in our warehouse to ensure that they attach properly to the structure before shipping. They are protected by a 3-year warranty against structural failure and fading resulting from intended use and application.

How long does it take to produce a custom 3D object?
Typically it takes 3-4 weeks to produce a 3D embellishment, once the final rendering is approved by the client.

How much will it cost?
Each design is custom and will be quoted individually. Because we have a carving machine in-house, we are able to keep costs as low as possible. With Lamar, you can pay for your 3D elements in installments over the course of your contract term.
Download 3D Billboard Embellishments Fact Sheet »

3D Billboard Campaigns
Take a look at some of our 3D billboard campaigns:

Hollywood Casino 3D Dice »
Southern Financial Insurance Group 3D Car »
University of Tennessee Football 3D Hand »
Gordon McKernan 3D Truck (close up images shown below) »

3D Billboard
Personal injury attorney Gordon McKernan made a major statement with 3D billboard embellishments. A larger-than-life 3D rendition of Gordon McKernan (16-foot tall, 200-pound) stands on top of a truck (12-foot wide, 300-pound) extending off Lamar Advertising’s billboard space in Baton Rouge. Learn more about the campaign »

3D Billboard
Close-up of 3D foam extensions on billboard.


Digital Capabilities

Digital Billboard

With Lamar's digital technology, the possibilities are endless. Display relevant messages based on the time of day, user-generated content, countdowns, live scores, traffic, trending items, weather triggers or social media on our digital billboards.

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Monitoring Digital Billboards

Lamar Network Operating Center

Lamar's Network Operating Center provides technical support for our digital network. Employees monitor more than 2,000 digital billboards on a daily basis to ensure the quality and reliability of the entire network.

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